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Online and social media marketing is evolving at an unprecedented pace, and many businesses are still getting to grips with how to maximize social media and online marketing to show tangible results. The Social Media & Web Marketing program will provide you with the essential knowledge, skills, and tools to assist in running effective, successful online and social media marketing campaigns for businesses.
You'll gain a solid understanding of the digital tools and techniques you'll need to promote brand visibility and increase traffic flow through search engine optimization, PPC advertising, content marketing and business analytics. You'll learn about the key concepts behind search engine optimization and digital marketing, and the social media practices that have emerged from the exponential growth of social media networks such as Facebook, Twitter, Snapchat and Instagram. Our training also includes the opportunity to put your knowledge into practice by creating a social media strategy for a company of your choice, and getting experience in the field with a work placement. Our Social Media & Web Marketing Diploma will empower you with the necessary knowledge to plan and execute online marketing campaigns as part of a business based digital marketing strategy.